Place Branding: a Useful Approach to Place Management?

Ashworth, G.J.
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The purpose of this review is to sketch briefly the history of place marketing from its origins within marketing science, geography and public sector place planning to its present applications in the Western city and its emergence most recently as place branding. The questions posed are," what are we doing and why are we doing it?" and, " is it both theoretically valid and practically effective?"
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